For both desktop and mobile, automatically start the search at the user's location.

This assumes that the user is looking for product nearest to their locations, and reduces the number of clicks/interactions to get there.

This will require you to ask for the user's location. Failing which, there should be a custom starting location to center the map on (company address?)

The ability to export the master list.

Customizable colors and layout.

Allow space to add hours of operation for locations.

different color pins for different types of retailer

ping color & shape customization
custom map starting points
custom map designs ex: rectangle, square

I would like to see more locations on my map. Not just the area searched when I zoom out.

Allow customising the entire map: appearance, colours, symbols used, font type, etc.

A support number to call.

Ability to open in Google maps on smartphones, in order to allow use of GPS driving routes.

Click to Call, or at least ability to touch the phone numbers on smartphones to activate call.

You really need to have more fields to capture more contact information on the stores. I'm using this as a tool for my staff to find the dealer in specific areas when they need to hook them up with a homeowner. So I need fields for a contact name, fax number, cell number, comment fields to enter some basic info on that dealer etc ... Thanks ... Robert Lenney

Allow the site to be optimised for non US customers that use post codes not ZIP codes and display phone numbers in their local format.

Add the functionality to have multiple Finders per account. I manage multiple sites and would like to have a Prolo Finder on each. It would be great to be able to maintain them using the same account.